Black Friday is here: up to 40% off the 90-Day Reset + $71 in free giftsShop the sale →

Black Friday · Cyber Monday

Black Friday. A better gut starts here.

Up to 40% off the 90-Day Reset

Plus $71 in free gifts with every Reset order.

90 days of fermented whole foods for your dog: 18 organic ingredients, fermented for two weeks, formulated with Dr. Ian Billinghurst, B.V.Sc.

Build my dog's ResetShop all deals
  • Free shipping on every Reset order
  • 100-Day Money-Back Guarantee
  • Skip, swap or cancel anytime
Boost™: 18 fermented superfoods, 7.5 oz bag

Save up to40%every order

  • Made in the USASmall batches
  • Vet formulatedwith Dr. Ian Billinghurst, B.V.Sc.
  • Free shippingon every subscription order
  • 100-Day guaranteeon the 90-Day Reset

Shop the sale

Find your dog's Black Friday deal

The Reset for a dog you're committing to for 90 days. The Sampler to try the whole line-up.

Up to 40% off every order
The 90-Day Reset

Subscription · every 90 days

The 90-Day Reset

Three months of Boost™ in the bowl every day: 18 whole foods fermented for two weeks, so they feed your dog's own gut bacteria instead of passing straight through. Ninety days gives the gut time to reset: firmer stool, less grass and poop eating, a glossier coat.

Up to 40% off every order30% off up to 100 lb · 40% off over 100 lb · from $152.60 per 90 days

  • Boost™ sized to your dog's weight
  • Free Youthful Grasses & Sprouts™ + Gentle Bath Bar
  • 100-Day Money-Back Guarantee
Build my Reset
$144.73 offPre-order · ships Dec 4
The Poop Sober Sampler

Subscription · every 30 days

The Poop Sober Sampler

Everything, in one box, for the dog that eats grass, stool or anything they find.

$204.27 every 30 days$349.00 · $144.73 off every delivery · one-time $349.00

  • 1 × Boost™ 7.5 oz
  • 1 × Fiber & Fortifier™
  • 1 × Youthful Grasses & Sprouts™
  • 1 × GutAbles® Beef

Storewide

15% off everything

Every product, 15% off at checkout. Buy once here, or open a product to Subscribe & Save.

To confirm: No 15% storewide automatic discount exists in Shopify yet, so checkout charges regular prices until it's created. Also confirm whether it combines with Subscribe & Save, the Reset and the Sampler.

The 15% comes off at checkout. One-time orders ship free at $99 and up; subscriptions always ship free.

90 Day Gut Reset
Dr. Ian Billinghurst Formulated with Dr. Ian Billinghurst, B.V.Sc.Veterinary surgeon · Creator of the B.A.R.F. diet · Author of four books on natural pet nutrition

Why 90 days? Guts change slowly. Stools often shift first; skin and coat take longer, so we ask you to wait until day 90 to judge it. One teaspoon per 20 lb, once a day, over any food.

Black Friday · Cyber Monday

Your dog's 90-day gut reset

Boost™ sized to your dog's weight · delivered every 90 days

  • 18 fermented superfoods
  • Free gifts in every box
  • 100-Day Money-Back Guarantee

Pick your dog's weight. We send the right number of 7.5 oz bags of Boost™ for 90 days, plus a free Youthful Grasses & Sprouts™ and a free Gentle Bath Bar, in this box and every box after it. The price below is the price you'll pay.

1Your dog's weight

More than one dog? Add their weights together and we'll size the plan for all of them.

for a dog

2Your 90-Day Reset
Best value 90-Day Reset $110.60/mo$158.00
  • 3 × Boost™ 7.5 oz
  • 1 FREE Youthful Grasses & Sprouts™ ($59)
  • 1 FREE Gentle Bath Bar ($12)
  • Free shipping on every order
  • Skip, swap or cancel anytime
  • 100-Day, 100% Money-Back Guarantee
Not ready for 90 days? Shop Boost™ here →
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  • 100-Day, 100% Money-Back Guarantee
  • Skip, swap or cancel anytime
  • Free shipping on subscriptions
  • Made in the USA, small batch

Black Friday price: up to 40% off Boost™ on every order, including renewals: 30% for dogs up to 100 lb, 40% for dogs over 100 lb. The regular price, the Black Friday price and your saving are shown above for the weight you choose.

Free gifts: Youthful Grasses & Sprouts™ ($59) and a Gentle Bath Bar ($12): $71 of product, free in every box, renewals included. Shown separately from the discount, so the saving you see is the discount alone.

Billing: charged every 90 days, the amount shown above. Skip, swap or cancel anytime from your account. Use it for the full 90 days: if it doesn't work for your dog, we'll refund you 100% to your original payment method, shipping included, any time within 100 days.

We ask for 90 consistent days before you judge it. If you're not willing to give it 90 days, this may not be right for you.

Free gifts with every Reset order · $0 value

A little extra goodness. On us.

Get $0 in free gifts with every 90-Day Reset order, renewals included.

How the gifts arrive

Both gifts are part of the 90-Day Reset. Pick your dog's weight, add the Reset, and they ship in the box at no charge: your first order and every renewal after it. No code, nothing to add. They aren't included with one-time orders or other subscriptions.

Build my dog's Reset

Why fermented whole foods?

It's not just what's in the bag. It's what we do to it.

1

Real whole foods

Boost™ starts with 18 organic whole foods: vegetables, fruits, seeds, grasses and herbs, chosen with Dr. Ian Billinghurst, B.V.Sc.

2

Fermented together

We ferment them together for about two weeks, in small batches, breaking down tough plant cell walls before the food ever reaches the bowl.

3

Ready for the bowl

Dried to a powder. One teaspoon per 20 lb, once a day, over any food with a splash of water.

Build my dog's Reset →

Real problems. Real owners.

Gut health you can see.

Four things owners come to us for, in their own words. Every review is from a verified buyer, quoted as written.

Poop eating

What owners report: less interest in eating poop.

★★★★★

My dog stopped eating poop. 😅

“This has halted my dogs desire to eat poop. She no longer eats any dog poop. It’s amazing. Also the grass grazing is reduced to a minimum almost gone but not completely yet! I am sure as she continues to get Gussy Gut she will eventually not be interested in grazing for grass.”
Jacky P. · Verified buyer · Boost™

Grass eating

What owners report: fewer grass-eating episodes.

★★★★★

No more eating grass!

“My dog loves this stuff so much! I add grasses and sprouts to his raw food every night and he has stopped eating grass and has very normal stools! Strongly recommend!!”
Amanda R. · Verified buyer · Youthful Grasses & Sprouts™

Stool quality

What owners report: firmer, more regular stools.

★★★★★

This product works!

“My Berger Picard, Emile, has had gut problems since about 5 months old. This product and the Daily has turned his problems around! He has normal, firm, healthy elimination and no more feet chewing! He stays on both products because it works so well for him.”
Rhonda K. · Verified buyer · Youthful Grasses & Sprouts™ (with Boost™, then called Daily)

Skin & coat

What owners report: less itching and paw licking.

★★★★★

Great Product

“This product is awesome. One of my fur babies has struggled for years with itchiness and we're tried all the shots and supplements out there. This has provided a noticeable and sustained difference in his skin, coat, and overall irritation. It's well worth committing to the 90 days!”
Meredith M. · Verified buyer · Boost™

Every dog is different and results vary. The Reset is a 90-day routine: a teaspoon a day, every day, and we ask you to wait until day 90 to judge it.

Read all verified reviews

Questions

Black Friday questions

Short answers, written by the people who make it. Still stuck? Ask us on the contact page.

When does the Black Friday sale end?

To confirm before publishing: the campaign end date and time. The ribbon says Black Friday · Cyber Monday; we'll put the exact end here once it's set, and we won't run a countdown.

Does the discount apply to subscriptions and one-time orders?

The up-to-40% is the 90-Day Reset subscription price: 30% off every order for dogs up to 100 lb and 40% off for dogs over 100 lb, renewals included. Single bags of Boost™, Sustain™ and the other powders can be bought once at the regular price, or on Subscribe & Save at 15% off with free shipping. To confirm: whether a storewide Black Friday discount is being added.

How do I get my free gifts?

They're part of the 90-Day Reset. Pick your dog's weight, add the Reset to your cart, and Youthful Grasses & Sprouts™ and the Gentle Bath Bar ship in the box at no charge. There's no code to enter and nothing extra to add.

Are the free gifts included with every order?

With every 90-Day Reset order, yes: your first box and every renewal box after it. They aren't added to one-time orders or to other subscriptions.

How is the 90-Day Reset sized for my dog?

Boost™ is one teaspoon per 20 lb of body weight, once a day, and a 7.5 oz bag holds about 97 teaspoons. Pick your dog's weight band and the builder works out how many bags cover 90 days, shows the bags, the price and the saving, and sizes every renewal the same way. Two dogs? Add their weights together.

How often will I be charged?

Every 90 days, the amount shown in the builder for your dog's weight, with the same discount each time (30% up to 100 lb, 40% over). Free shipping on every delivery.

Can I skip, pause or cancel my subscription?

Yes, any time before your next order processes, from your account. There's no minimum number of deliveries.

How long should I use Boost before judging results?

The full 90 days. Guts change slowly: stools often shift first, and skin and coat take longer. Every dog is different and results vary, which is why the Reset carries the 100-Day guarantee.

What's the difference between the 30-Day Taste Guarantee and the 100-Day Reset guarantee?

30-Day Taste Guarantee (single packs): if your dog won't eat it, return the pack within 30 days of your first order with at least half unused for a full refund, shipping included. One pack per first order.

100-Day Money-Back Guarantee (the 90-Day Reset only): use it for the full 90 days, and if it doesn't work for your dog we'll refund you 100% to your original payment method, shipping included, any time within 100 days.

When will my order ship?

Every subscription order ships free; one-time orders ship free at $99 and up, otherwise standard USPS shipping is $5.85. To confirm before publishing: the current dispatch time during the sale.

Black Friday savings + free gifts

Give their gut a fresh start.

Real whole foods. Two weeks of fermentation. One simple daily routine.

Build my dog's ResetShop all deals
  • Up to 40% offevery Reset order
  • Free shippingon every subscription order
  • 100-Day guaranteeon the 90-Day Reset