You already know what GutAbles® are. You know the powerful gut healing ingredient list. You know the fermented super foods inside every bite. You know your dog goes absolutely wild for them.
Today we get to share something we've been excited about for a while: GutAbles® are now available in Beef and the farm behind it is a big part of why this launch matters to us.
Why Beef, and Why Now
From the beginning, the vision for GutAbles® was always to grow the protein lineup thoughtfully — sourcing each new variety only when we found a partner whose standards we'd genuinely stand behind. We weren't going to add beef just to add beef.
When we connected with BJ's Raw Pet Food, we knew we'd found our people.
Meet BJ's Raw Pet Food — Our Partners in This
We don't take partnerships lightly. When we bring another company's name onto a Gussy's Gut® product, it's because their values, their sourcing, and their standards match ours at every level.
BJ's Raw Pet Food is a small, family-owned company sourcing from farms in the rolling hills of Pennsylvania. Their beef is freshly butchered, processed with care, and handled with the kind of attention you only get from people who genuinely love animals. They describe themselves as "farm to your dog bowl" — and we couldn't have said it better ourselves.
What makes the BJ's partnership meaningful beyond just great beef: BJ's founder discovered Dr. Ian Billinghurst's research years ago, and it changed everything about how they approached pet nutrition. Dr. Billinghurst — our own Chief Veterinary Advisor & Formulator, and the pioneer of species-appropriate nutrition for pets — is someone BJ's has worked alongside for years. This isn't a transactional ingredient sourcing deal. It's a shared mission.
When you're holding a bag of Beef GutAbles®, the protein inside came from people who believe exactly what we believe: that dogs deserve real food, raised right, handled honestly.
What's Inside the Beef GutAbles®
BJ's Raw Boneless Beef Blend — humanely raised, carefully sourced, and chosen specifically for dogs who thrive on clean animal protein.
Organic Fermented Cabbage, Cauliflower & Broccoli — these aren't just vegetables tossed in for marketing. These are three of the same organic ingredients that power Gussy's Gut® Boost, fermented through our proprietary wild fermentation process. Every bite continues the gut support your dog is already getting from their supplement.
Organic Manuka Honey — not a sweetener. Manuka honey has its own functional properties and is one of the most thoughtfully sourced honeys in the world.
Small Batch Launching This Weekend.
Like everything we make, Beef GutAbles® are produced in small batches. That's how we maintain the quality we'd never compromise. It also means quantities are limited, and once the first batch is gone, it's gone until the next one is ready.
If you want to be first — click the link below to sign up for first access. We'll send you a direct notification the moment they go live this weekend.
→ [Sign up for first access — Beef GutAbles® drop this weekend]
