A Supplement For Pets With A CEO Of A Pet Wellness Company (0:04)

• CEO of Myos Pet, Joe Mannello, Joins the Show to Discuss a Supplement for Pets

A Nutrition Product For Dogs And Cats (1:03)

• Myos: Renovating Muscle Health Solutions for Dogs and Cats Through Medical Nutrition

Myos' Egg Yolk-Based Product For Muscle Growth And Longevity (3:52)

• Myos Helps Maintain and Build Lean Muscle Mass, Reversing Muscle Atrophy in Pets
• Fertile Egg Yolk's Accelerated Benefits in Dogs Uncovered by Joe Mannello
• Joe Mannello Discusses Seven Studies Backing a Unique Compound
• Fertilized Egg Yolk at the Heart of Compound's Success, Scientists Research

Preventing Muscle Wasting In Dogs Through Nutrition And Exercise (11:29)

• Rob Ryan Finds the Answer to Muscle Wasting in Dogs
• Rob Ryan's Approach to Managing Arthritic Dogs
• Proactive Dog Care: Joe Highlights Early Product Use for Sustained Vitality
• Ian Billinghurst's Notes: The Vet Balancing Act of Rehab Duration and Pet Health

Muscle Growth And Nutrition For Dogs And Humans (18:39)

• Rob Ryan's Personal Take: Proactive Dog Health Prevention Inspired by His Own, Gus the Lab
• Agility Dog Owners Report Enhanced Strength and Performance with Product Use

Egg Yolk's Potential Health Benefits And Mechanism Of Action (22:50)

• Rob Ryan & Joe Mannello on Myos Benefits: Muscle Preservation to Anti-Inflammatory Advantages
• Joe Mannello Tells 70% Cats Gained Muscle in Kidney Disease Study after 84-Day Supplement Use
• Kidney Study Revelation: No Protein Rise in Cats, Joe Mannello Informs Dr. Billinghurst
• Billinghurst Asks: Are Unfertilized Egg Yolks Truly Nutritious?
• Joe Mannello's Stand: Modern Diet Shortcomings & the Rise of Natural, Locally-Sourced Foods

Dog Health And Nutrition (31:51)

• Rob Ryan Introduces Myos, the Ultimate Guide to Sourcing Fertile Eggs
• Ian Billinghurst's Take on the Nutritional Edge of Home-Produced Eggs
• Rob Ryan Emphasizes Dr. Billinghurst's Whole Food Supplements for Superior Animal Health
• Billinghurst's Products: The Key to Maintaining Dog Agility and Longevity

Using Nutrition To Improve Canine Health With Veterinarians (37:18)

• Vet's Strong Recommendation Canine Muscle Formula Among Vet Professional, Leading to Growth

Nutritional Supplements For Pets And Their Benefits (39:17)

• Ian Billinghurst Highlights Bridging Whole Foods and Commercial Pet Products For Better Vet Reception
• Rob Highlights the Openness of Younger Vets to Whole Foods in Commercial Formulas
• New Dog Product Highlights by Dr. Ian Boosts Muscle Mass with Unique Formula
• Developing Feline Formula Targets Chronic Kidney Disease with Greenlit Muscle and Omega-3s
• Rob Ryan and Joe Discuss Myos Benefits for Dog Joint Health, Arthritis, and Sarcopenia
• Ken Harkin Reviews Myos Effectiveness in Kansas State Study Video on Company Site

A Supplement For Pets With A CEO Of A Pet Wellness Company (0:04)

Rob Ryan  00:04

All right, everybody. Welcome to another show of ours. Good afternoon. Good morning. And good evening, wherever you are in the world. Let me bring on my co-host and partner, Dr. Ian Billinghurst.

Dr. Ian Billinghurst  00:22

Good morning, Rob. Good morning. And hello to everybody out there. Great to be with you again. And we have a fascinating young man. He's young because, from my perspective, he is a young man with us today.

Rob Ryan  00:37

Yes, I mean, it's going to be, we're going to get nerdy on an exciting supplement, I think it's going to serve a lot of animals, we have a lot of customers in common, which is how this all came to be. I contacted them and asked them if they'd be on the show. So, let's bring on the CEO of a company called Myos. Pet. Joe Mannello. Yep.

A Nutrition Product For Dogs And Cats (1:03)

Joe Mannello  01:03

Hi, guys. Thanks for taking the time. Good morning. Afternoon. Good evening.

Dr. Ian Billinghurst  01:09

Indeed. I am fascinated by your product. I am looking forward to hearing more.

Rob Ryan  01:16

Yeah, all right. Well, one of the first places we need to start is a quick elevator pitch on what Myos does, what it is, what it does, and how it works in dogs and cats.

Joe Mannello  01:37

Sure. Myos is a medical nutrition company founded by scientists who believe that muscle health was largely ignored in the medical community. We started as a human nutrition product. Suddenly, people began giving that product to their dogs, older dogs, or dogs who were injured, too specifically and saw tremendous results. These dogs who were slowing down and working became more energetic and mobile, and one dog was injured and had problems jumping on the bed; they used to jump on the bed. And suddenly, they saw the owner's significant improvement. So we then took it to a large animal hospital in New York City. They tested it in the rehab facility with senior dogs and saw that dogs became more mobile and energetic. And so we started doing tons of science in cats and dogs. And this product is,  as we age, we all lose muscle. And the cats and dogs are no exception. They can lose it faster in many ways because their lifespan is so much shorter. So whatever it and they're now at, they're not going to the gym to work out a lot. And you want to keep them mobile and active because that will keep them healthier. And our product is unique in that it targets the muscles. So even when you have arthritis, you want to do something for that arthritis. Still, you want to also do something for the forces, the quadricep muscles, the muscles that are important around the joints, because if you let those muscles atrophy, animals aren't going to want to move. And once they start moving, fluid, etc., they're much healthier and happier.

Myos' Egg Yolk-Based Product For Muscle Growth And Longevity (3:52)

Rob Ryan  03:52

That's great. So, if I can distill it, Myos is at its core, helping maintain and build lean muscle mass.

Joe Mannello  04:04

It maintains, builds, and reverses muscle atrophy, which is incredible. We did a study at Kansas State University after surgery; when you injure yourself or have surgery, there's tremendous muscle atrophy. We saw the results that our dogs recovered quickly. And so it's, and you start losing muscle as you age. And Myos helps you reverse that.

Rob Ryan  04:38

Yeah,  it's one of the things that was so interesting when I discovered your product. I immediately recognized that I'm a person who, most of my life since my gosh, probably late teens, was taking protein powders. I've seen those go through lots of iterations, the distillation and isolation of proteins, and they've come a long way; they used to be lousy tasting, first and foremost, but they've also become a lot more efficient. And so, I take a protein isolate from grass-fed cows, beef protein, instead of whey or others. Science has gotten a lot better in the human world. And I recognized early on that muscle mass is essential for longevity; it's a signal to the body that you're living or you're dying; if you're atrophying, your body believes it's you're signaling to your body that you're in a state of decline, and you're dying. People with shallow meat muscle mass get sick and become very susceptible to disease, let alone falls and other stuff. It's got to be the same thing in pets.

Joe Mannello  05:55

Yes, and it happens quicker because their lifespans are shorter.

Rob Ryan  05:59

Yeah, you've got a compressed period.

Joe Mannello  06:01

Correct. And that's why we saw such an incredible effect. We've discovered that humans can take our product, but it takes longer to see their benefits. And dogs, which is what we started with, see it much quicker. So, the beauty about dogs and customers is people have dogs there every day, twice a day, whatever. They're giving them our product. Humans always find an excuse. I didn't take it for three days. And within two to four weeks, I've seen dogs change dramatically. That doesn't mean everyone does that. We've seen some for up to four months. But it has a quicker effect on dogs. And that's because of their lifespan, their shorter lifespan.

Dr. Ian Billinghurst  07:03

So I'm fascinated. How did you come to discover this product?

Joe Mannello  07:08

I didn't discover it. The people who founded Myos believed there was something special about fertile egg yolk, and there's a lot of talk in the bodybuilding world about abundant egg yolk, etc. They did some work on it with their scientists. One was a neurosurgeon and said, There's something there. But because it's a fertile egg, we must find a way to deliver it. So it is effective. So that's how it came about. And then years of research, working with manufacturers and scientists to find a way to harness what they felt was that bioactivity, so to speak, that was in this fertile egg yolk. And that was all well and good. But then we had to go and do the science to prove it. And so they had the theory; they were able to find a way to manufacture it. And then we took a shot and kept doing science and science and science. Now, we have seven studies that show its effect efficacy.

Rob Ryan  08:28

Those are on your website. Yeah, great.

Joe Mannello  08:31

We have six peer-reviewed, and we're going to have one; we have two that just finished in 2022 and one in 2023. That will be peer-reviewed. We do have some abstracts if we are on safety and tolerability. But our latest senior quality of life study was published in the Canadian vet journal. So we'd like to. We're just saying something different than we've done some studies. We want to prove them in academia and then have them peer-reviewed.

Rob Ryan  09:16

It's great.

Dr. Ian Billinghurst  09:17

So Joe, is this whatever the compound is? No, no, it's proprietary, so you can't speak other than more generally. But is this product found in any other biological system apart from a fertilized egg, or is that an unknown?

Joe Mannello  09:35

It's an unknown, right?

Rob Ryan  09:38

What is so evident about the fertility part is the central book. Do we know why?

Joe Mannello  09:46

There are papers out there that talk about it. It has yet to be discovered. There are theories; again, I'm not a scientist. So I've read these papers, fall asleep, and then return to them. However, there are different proteins, and there seems to be something happening in that fertile egg yolk that causes this effect. And again, there's science out there, but no one has discovered the specifics,

Dr. Ian Billinghurst  10:26

It is easy to guess, Joe, that because the egg is fertilized, specific pathways and genes are being turned on and expressed in growth. And I see that's not the end of what happens in a fertilized egg as opposed to an unfertilized egg. So, it's logical that you would need a fertilized egg for those factors to be genes to be expressed within the egg. Within that egg yolk, the fertile fertile egg yolk. So I will understand why that would be so.

Joe Mannello  11:04

Yeah. Well, as I said, that was the theory behind it. From the scientists initially. Again, I don't think anyone has pinpointed precisely why this is happening. We're working on it. One because I am fascinated by it. And we could find ways to improve our product, which we were trying to do all the time.

Preventing Muscle Wasting In Dogs Through Nutrition And Exercise (11:29)

Rob Ryan  11:29

That's amazing. Well, I have; this is good news for me because I don't have a lot of things with food, food issues. But one thing I have is with eggs, I like to eat them, they're perfect for you. But when I see that they are pretty fertilized, I can see without getting into detail. There's too much fertilization for my taste; it goes right to my dog. So now I feel excellent about this. This is at least something on the way to what you're creating; I will feel extra good about it. So, who is Myos? When I say who? Which dogs? Which cats? Or is this specifically suited for you?

Joe Mannello  12:13

I can tell you age-wise, I can tell you any muscle wasting issue; a cat or dog would have sarcopenia as you get older. Any injury, arthritis, because there's a lot of muscle loss around the joints and arthritis, chronic kidney disease, again, a lot of muscle wasting. And there, we still need to study hip dysplasia and want to be a small company. So we pick and choose, and we don't. We're not a Mars where we have a big bankroll to do it. But for a little company, we do a lot of research. So, anything you think we get a lot of anecdotal evidence away from,  what you would typically think of as muscle wasting. But we don't talk about that a lot. Because we need to find out if that's from customers who want to see their dogs improve. But there's more research we will do because muscle wasting and muscle issues are everywhere.

Rob Ryan  13:35

Yeah, it occurs to me, then, that you're bringing up a great point about arthritic dogs and the stabilizer muscles and how it supports this prevention of the decline. You've got dogs who don't want to go out for a walk, and the person doesn't take their dog for a walk. And without mobilizing an arthritic dog and, of all people, animals who have arthritis, they should be moving. A dog that does not want to be driving is not great. And then you've got these other dogs that their people are very active, and they're bringing them as an older dog, they're bringing them up doing what they should be doing as somebody who's had two older dogs and has done a lot for them. You make them walk up hills, take them into these Aqua isolated like little Aqua pools, and have them mobilize boys something like Myos that you add to that it makes that activity, and that expense go a lot further. I would have loved to have had this for myself. I had a 16-year-old black lab who was what 80 pounds, and when I paid $85 a session to put them into a bath and have a mobilizer, I took them up a hill. I want to know that it will be time well spent and a good activity for him.

Joe Mannello  15:03

Yeah. Interestingly, our product first took off in the rehab arena; with some of those things you were talking about, vets in the rehab arena focus on muscle. And there we have members on our vet advisory board who do something; we have two concentrate on rehab. And so we started there; we're huge in agility. And we didn't just, they found out about us, and these dogs, and it just now it's gone from word of mouth that our salespeople will go to an agility event, and they go, oh, yeah, we already take it. We love it. And so that's awesome. And there's another way to promote our product: a why wait program, like humans, why wait till you're 75? Why wait before walking, working out, lifting weights, or swimming? And with dogs, my dog here is a duck Tolling Retriever, who's ten years old, and he's been on the product for three years; that's the nice thing about having the company owner also have the product. So, he shows no sign of slowing down. Now. He might not have shown signs of slowing down anyway. But I want him on the product. Because I don't want to wait until he slows down, I want to prolong that until he prolongs his fun performance and ability to be active before he gets there. And there's something to be said for that. It's hard to convince consumers because they always wait for a symptom. But if you think about it, why wait? Why not have someone take this product before they slow down before they have arthritis? It might be if they're supposed to get arthritis at 12 or 14 years old. You could make it 13 and 15 years old. That makes common sense. Suppose you keep those muscles stronger and start them on this product earlier. They're going to live a much happier life.

Dr. Ian Billinghurst  17:34

Joe. It's the adage that prevention is far better than cure.

Joe Mannello  17:40

Absolutely. And I wish doctors and vets thought that way. It'd be good for us, all of us.

Dr. Ian Billinghurst  17:49

It's terrible for the vet's bottom line. Joe

Joe Mannello  17:54

Did you say that again? I'm sorry.

Dr. Ian Billinghurst  17:56

I said it was awful for the vet's bottom line.

Joe Mannello  18:00

No,  we have this product in humans. We've done studies. We have a survey of dogs in rehab and recovery. We did want to McMaster University on humans. And we wanted to team up with a large rehab group. And I realized as I was talking to them that they want nothing to do with us. Because they don't want the,  they don't want the people in their rehab facility to get better sooner. So that's a problem.

Dr. Ian Billinghurst  18:32

And it will continue to be it's a problem. Yes. Valid. Doing. Brilliant.

Muscle Growth And Nutrition For Dogs And Humans (18:39)

Rob Ryan  18:39

Yeah, follow the money. Well, Joe, I'm the same way. It's a philosophy that the prevention philosophy is essential. And I'm the same way. I'll I'll be thinking about this from my dog, Gus. I believe in my mind, I would be thinking of it in terms of how big the dog is; if it's a giant dog, I put them on earlier. And if it's a dog susceptible to other illnesses, diseases, or a threat to arthritis, I'd start a monitor earlier. Gus is a nice confirmation. He's a lab that's about 50 pounds, no, probably seven and a half or eight, I'll probably put them on it. And this makes complete sense because it takes work to put on muscle. Whether you're on your product or not, it might help to be on your product, but it's not a quick thing. You need to feed a good diet and have an effect like yours. You need to do that in the human world. Especially over the aging in people, it's over the age of about 35. You start to decline, but about 4045 is when you see the decline. So you have to make extra effort to keep that going.

Joe Mannello  20:04

Yeah, even Tom Brady's quitting at 45. So there is this beauty: you must still have a good diet. And that's for dogs, cats, and humans. But there are things you can do. The beauty of our product is that it enhances the food intake. The food that dogs, cats, and humans are getting helps them; it helps that protein work better. So we do know that. And again, humans, we can go and lift weights. If dogs can stay mobile, one, they're happier. And that movement, if they're sitting around all day, even if they're on our product, it's not the most remarkable thing, but you want to you want them to move, and our product helps them. And when we give it to athletes, we did a study and athletes, and this is probably why we're so prominent in the agility world, the athletes who took our product, and they're not these were people who were playing pro sports, and we do have them on the product. But they got they had more lean muscle mass and size than those who weren't on the product. And they all worked out the same amount. And they all were on the same diet. That was our first study. So, if you're going to work out, you should supplement in some way, shape, or form and eat well. And you don't need to take a whey protein isolator if you eat well. But our product enhances what you eat. And we see it with dogs. They're the perfect specimen.

Rob Ryan  21:52

Why are the agility taking? Is it recovery?

Joe Mannello  21:55

Yeah, they love the product. They? They see what we see in these studies. Their dogs are more robust, they're, they're more athletic. They're, and they know their dogs better than I know my dog because that's the dog's job. It's like an athlete, LeBron James and Tom Brady. No, no, everything they're taking, they spend millions of dollars on their diet and exercise. These agility dogs know their animals. The Smarter, our consumer, knows their animal loves our product. Like I said before, bodybuilders took this product and loved it when we started the company. And that gave us the anecdotal evidence we needed to study it more because they know everything they put in their body.

Egg Yolk's Potential Health Benefits And Mechanism Of Action (22:50)

Rob Ryan  22:50

This is our customer exactly, and we share that I know of a handful of customers that I mainly know about that use both Myos and Gussy's Gut, and we share up our companies share something too, which is you've made Myos in a form that allows the value of that Aygo to be more semblable bioavailable, giving you all the good stuff in that egg yolk actually to get in you. We use fermentation for that with super fruits, vegetables, and superfoods. And,  we think that digestion and assimilation are everything, it's; it's essential. And we also share that thing with many older dogs and sick dogs that have trouble digesting. So I'm a real fan of anything that is whole food. It starts from an entire food base, and then it's perfected to be more digestible; assemble a similar bowl in an animal's gut, and we don't often know what's going on in those guts. yeah,

Joe Mannello  24:05

we're one of our individuals, one of the doctors on our vet Advisory Board. We might do a microbiome study with our product because, as I said in the beginning, we're always looking to improve to learn more about the mechanism of action or ways to make it even more effective with a lower dose. We continue to travel down that path. It's exciting.

Rob Ryan  24:37

Do you have other studies with other benefits besides muscle preservation, reversal, and growth?

Joe Mannello  24:47

We don't, but we have numerous vets who believe that it's anti-inflammatory. Well,

Rob Ryan  24:56

that's where I was going. This has got to be anti-inflammatory.

Joe Mannello  24:59

We have yet to study it. We're going to do some in humans. We try doing it in our study. But we should have gone in with a more vital protocol to study it. There is science behind it; inflammatory, for some egg yolk, has been used in other countries. When someone had a burn, they'd rub egg yolk on it because they thought it brought down the inflammation. They did it in Iran years ago. So, that's the only study I know specifically about inflammation and egg yolk. I can't say we have the science, and we end up just going by vets who say we think it's anti-inflammatory because we see what it does to arthritic dogs. But I can only speak to the science we know it works. We still need to find out all the reason it's all the reasons it works.

Dr. Ian Billinghurst  26:07

Dry, before we started the recording, you mentioned some studies you did with kidney failure in catch. That's a bit of science, as you have done. Can you talk about that?

Joe Mannello  26:21

Sure. We did a study at North Carolina State. And what we liked about North Carolina State is they had DEXA machines that could measure lean muscle mass. We had vets giving this to older cats and did not see any issues with the level of their renal panel that increased protein. And so, we decided to study it first. And to see if the protein, which is only a tiny amount in our product, affected the kidneys over time. So that was what we went into it first. But then we had the luxury of a density NC State. Dr. Sacre has a DEXA machine. So we got a twofer, and we could show that it did not increase the protein in the kidneys or the cats' urine; the renal panels were refined. And 70% of the cats had an increased lean muscle mass, which is exciting. Anyone who goes through kidney disease and humans, I didn't realize it's as big of a deal. And many humans don't know it. But cats especially, something like 20 million cats have chronic kidney disease and, just in the US, lose an incredible amount of muscle because they don't take in a lot of protein. Our product was able to give them that increase in their lean muscle mass with nothing, and it's not that they were working on a universal gym; we tested them at Day Zero and Day 84, and 70% of the cats in stage two and three of chronic kidney disease, I increase their lean muscle mass, which is I'm excited about this study.

Dr. Ian Billinghurst  28:30

Joe has anecdotal evidence that fertilized eggs are fertilized egg yolks. Is that in itself? I know you said it's essential. But have you looked at unfertilized egg yolks to see if they have a similar effect?

Joe Mannello  28:54

We have, and we have not found a similar effect. We have studied it. And you know there we have two studies comparing fertile to unfertile. And there are tons of studies, but there are studies away from us. And people have been eating gold powder for years. And they don't see this what we see.

Dr. Ian Billinghurst  29:27

So that was based on egg yolk powder,

Joe Mannello  29:30

egg yolk powder, a good yolk, raw egg yolk. Our scientists who founded this company would have been a lot easier if it was derived from pure egg yolk. It would be cheaper. It would be easier. I wish that were the case. It's not.

Dr. Ian Billinghurst  29:51

Okay. That's interesting from the point of view; my whole thrust with nutrition is to look at how we evolved. And we certainly wouldn't have developed eating unfertilized eggs as part of our background, if we identified at all, but if we did, they would constantly have been fertilized so that it's, again, just an indication that we have to look to how we evolved. And try to base everything we do, particularly on nutrition, on that principle. And the science behind this is just helping to show in a tiny way, quite apart from the brilliant benefits, just how true that basic principle is.

Joe Mannello  30:35

Yeah. And think about where we are and where we were 100 or 200 years ago; my family came from Italy and had their garden and fresh eggs. And now you come here to America, and everything's processed. And that in itself has hurt our health. Something natural is significant.

Dr. Ian Billinghurst  31:10

There would have been a rooster with those hens in the backyard.

Joe Mannello  31:14

Yes. Don't tell my wife. She wants to get chickens here. And we have a Nova Scotia duck Tolling Retriever, who would lose his mind if we had chickens?

Dr. Ian Billinghurst  31:28

Well, in most built-up backyards in Australia, there was a big push for people to have backyard chickens. But nobody wants a rooster because they're noisy at three o'clock in the morning. They have to find a way to cut the vocal cords out of roosters so that we can all grow and be healthier.

Dog Health And Nutrition (31:51)

Rob Ryan  31:51

There's an old joke.

Rob Ryan  32:02

I was going to tell you this joke: how many chickens or too many chickens? Oh, he's he's pausing. That's great.

Dr. Ian Billinghurst  32:18

So, as in the dog?

Rob Ryan  32:20

Yeah, right. I was going to joke about how many chickens are too many. Do you know the answer to that?

Dr. Ian Billinghurst  32:26

No, I don't.

Rob Ryan  32:28

Any chickens. They lay so many eggs that you eventually can't keep up with even one chicken. Overall,  you get sick of eating these eggs. They keep coming. So,

Dr. Ian Billinghurst  32:43

until we moved to where we are. We always had chickens and a rooster. So now I'm thinking, huh? We ate a lot of eggs every day. And they are all home-produced. And so I'm listening, learning, and thinking, I must find somebody who sells fertile eggs. Not to put them in an incubator, but they are old, fertile eggs you can eat.

Rob Ryan  33:10

Yeah, yeah, that's right. Well, I didn't. I was thinking, too. Although I'll be there from stores, these eggs I get are what I felt behind; you are back, Joe.

Joe Mannello  33:20

Sorry about that. I clicked the button so you wouldn't have to hear my dog yell at the UPS man.

Rob Ryan  33:25

Oh, that's so quiet. Okay, that's quite okay. We entertained ourselves. So, I'm latching on here. This is an essential tool that I'll be using. We know a few customers already; I've looked at our support queue, and those customers mentioned that I searched for memos. And the results they're getting are anecdotal. They're regular people. They're great. And these are people who have long been on it. So, this is an essential tool in your arsenal, including a perfect diet to keep your dog out of the penalty box. I like to call it the penalty box because it's much harder to get out of it once you're in there. And so what I mean by that is keeping your dog's muscle mass maintained, keeping their arthritis at bay. Lots of dogs have arthritis and have extraordinary lives. And also making,  giving a tablespoon or whatever serving you give in to food before you go on that walk and making that exercise go farther for you to get more out of that exercise or a dog walker you're paying for because you're at work. That's how I see things: these are tools to help optimize. That's why I believe in optimization and always have. And this is one of those things that is not. It's whole-food-based. It is not chemical-based and is created solely in the laboratory. And so, I'm all for it. This is an incredible contribution to animal health.

Joe Mannello  35:22

That's great. And we love what you're doing and whatever we can do together to help our animal's journey. We're all for it.

Dr. Ian Billinghurst  35:32

And let me second what Rob just said, and yourself—well done.

Joe Mannello  35:39

Great. And the key is keeping my dog young enough to attack the UPS man.

Rob Ryan  35:47

Well,  it's what we want; many of our mutual customers wish to soften that landing. We know that, when it comes, generally speaking, a lot of us want to extend that life. Both of our products can do that. I believe that for different reasons. Yours keeps them moving and mobile longer and better, which is crucial. It's critical. And especially if somebody you know says, Hey,  Hey, John, or, John, I'm like, What dog? Have you ever met a name? John? I don't know why they just came to me.

Hey Gus, do you want to go for a walk? It looks like no; I'm 12. And I'm hurting, and I don't want to go out. So they don't take us out. Right. And that's what most people do; I would still encourage a lovely, gentle walk. But this, with a great diet, this supplement, helps that look, and that, that response from Gus to go, yeah,  I can do it. I can, I can pull up, I can pull a walk. One of our customers said that it's helping the vitality of the walk by leading the walk instead of following behind. And those are good; call it anecdotal and nonscientific, but I'll take anecdotal like that any day of the week.

Using Nutrition To Improve Canine Health With Veterinarians (37:18)

Joe Mannello  37:18

Absolutely. Anecdotal is what leads you to feel confident about the science. If you have hundreds of people, and we now have over 1,000 vets recommending the product, we just started a couple of years ago. With two salespeople, we now have three. We have over 1000 vets, and it's growing by 50 to 100 every month because one vet tells another Vet, they read about the research, but more they see the results. Usually, they use it; we send them some miles of canine muscle formula to try with their dogs, and then they become sold on it. So that's a big test; we decided to go down the vet path because that validates what we're trying to do. And so we're out 1000, we want to grow to 10,000.

Rob Ryan  38:22

Well, the other thing you're doing is contributing to Dr. Billinghurst's big dream, which is getting more vets to recognize the power of nutrition. And it's an excellent bridge for many vets who don't necessarily believe nutrition is the key or center of good health. Because you've got it in supplement form, it's easy to prescribe and give, but it comes from a fertilized egg yolk. So it's a great, nice bridge for many veterinarians. I hallucinate that you have lots of holistic vets, nutritionists, and people who are already listening; they already believe. But you're also helping convert many other people, don't you think, Dr. Billinghurst?

Nutritional Supplements For Pets And Their Benefits (39:17)

Dr. Ian Billinghurst  39:17

Oh, absolutely. I'm listening to your talk and thinking, Well, I don't have to talk today because it's all being said, and you're saying it; it's beautiful. Yes, it's good to see that vets are doing that. And it's interesting to see their take. They're accepting the anecdotal evidence of their dog and something they refuse to do with other people's, particularly regarding raw food and so on. But after all, they are only human.

Joe Mannello  39:51

The vet community is excellent. We have nine vet advisory board members. And they're all individuals who use the product. First, I don't want people on our board who aren't passionate, not because we're paying them to be on the board; I want them to want to be on the board. And, like, it's from the rehab world and the nutritionist world. Since we're doing something in equine, we have someone specializing in horses. And then we have general practitioners. So it's a great mix. And we have a vet nutritionist on the board who talks to us about what's happening in the vet world. What's happening with good nutrition? And the world is changing, and they're more open to it. At least for the younger vets and at schools today, doctors tend to be doctors who prescribe something. I enjoy so much working with the vets because they love animals. And they're passionate about them. So they've been receptive to our product and the benefits of it. So it's been great.

Dr. Ian Billinghurst  41:17

The critical word was a bridge; this understanding of whole food and something in it ensured it was retained in a commercial product. But Whole Foods is still a vital bridge; it has to get the profession thinking about how more whole foods must also benefit our dogs. So this is a perfect thin end, a thin edge to a wedge. So it's a vital bridge. And you brought that up, Rob; it is marvelous that this is happening. Not only that, but the apparent benefits are improving muscle mass, maintaining muscle mass, and even restoring muscle mass. Incredible. And that's a huge thing, no matter what the diet. It's got to have a reasonable diet. But I'm hearing this was done with animals, as I understand it, or across the board, they could have been having any diet. And the science still showed that there was an improvement. So that's a beautiful bridge. It's a beautiful product. It's doing marvelous things. And I'm hoping it will lend itself to more people looking at Whole Foods and the possible benefits. Now, I know this is particularly unique. And in that, it's a standalone product. But in the future, there'll be more. Great.

Rob Ryan  42:56

Well, regarding the product, is it one product, and then you've added another with some other added benefits? So I want to talk about why we did that.

Joe Mannello  43:12

Yeah, there's the Miles canine muscle formula and one Tropen ingredient. And we'd love it. It's one ingredient. How many products out there do you have? You read the ingredients; there are 50, and God knows where they're coming from. We have a minus-k muscle formula for vets. It's exclusive to vets, where we add branched-chain amino acids and some sugar for taste. So that's three ingredients. We have a joint formula with Greenlit muscle, and for Tropen, we have some twos that are not for Tropen bass, but we like the ingredients. It's collagen, and it's an upsell for our customers.

We wanted to give them an exciting treat that dogs love. We will launch a feline formula with some greenlit muscle because talking to our vet nutrition and the literature, it has that anti. You know that omega-3s in greenlit muscle are suitable for cats with chronic kidney disease because there's a lot of inflammation, which will be out in the next few months. And then we'll have the equine formula, which we're excited about. We've had two equine hospitals or horse hospitals use the product. They have used the canine formula for years, but we wanted to wait to launch it. But you should know before we find a product. Watch the Feline product. We did a tolerability and safety study with Dr. Chen de Lor at the University of Florida, Florida. Before we did CKD, we wanted to test it, try it, and go out with something when we tried it. So now we do; we're excited about the equine, even though people have been using it. Now. We're comfortable that there are no issues because horses are very inconsistent. They're not omnivores; they're not carnivores; they're they, and they like the product. So that's our product list. It's not a lot. We're not like the supplement companies that have 50 skews. That's not who we are.

Dr. Ian Billinghurst  45:56

Yeah, so you've done studies for cats, specifically with kidney disease? Have you done the same for dogs with chronic kidney failure? We have not. Okay, I would suspect that it would be equally as beneficial.

Joe Mannello  46:13

We agree. But we thought ten years more proud would give us our answer. We don't believe it will affect the renal system in a dog or a human. We have yet to study that. But we're confident that if it proved itself in cats this way, it would also prove itself in dogs and humans. Yep. But we're not coming out with a canine chronic kidney disease formula.

Rob Ryan  46:54

Right? Well, our hats off to you. Most people need to learn that these studies take a lot of time, effort, and money, and those are all three tough things to do when starting a company in the multiple 10s of 1000s, over 100. And you guys have spent a lot of time on the science. So, my hat's off to you. Thank you.

Joe Mannello  47:23

We continue to do it. We love it. That's excellent marketing when we can make an honest claim. Many people have dishonest claims, but we have a genuine declaration. Well, we are done.

Rob Ryan  47:40

Yep. Well done is right. So, Joe, where do you want people to go? No.

Joe Mannello  47:46

They can talk to their vets and ask them. Their vets can review the research and visit our site, Myospet.com. And read the studies and ask any questions. Our customer service is incredible. We pride ourselves on answering any questions that we can. And it's not just us; we have Dr. Albert, a vet consultant. If we need him to answer our questions, we have him, but go to myospet.com and learn about us.

Rob Ryan  48:29

That's great; I recommend it to anybody curious. To download those studies, print them, bring them to your vet if your vet does not carry Myos currently, and let your vet sit with them if studies aren't your thing. And so your next visit might be moving miles in their office next time. That would

Joe Mannello  48:53

be great. Dr. Ken Harkin from Kansas State has a video on the site. And I like the video when he talks about arthritis and sarcopenia. And the studies he's done with Myos. So, if people want to avoid reading research and all the statistics and the P values, which can make your head explode, watch the video, enjoy it, and listen to what he says. That's great.

Dr. Ian Billinghurst  49:24

We'll do that. Joe, it would be good.

Joe Mannello  49:27

That's great. Thank you so much.

Rob Ryan  49:29

It's been an absolute pleasure having you, Joe.

Joe Mannello  49:32

Same here.

Rob Ryan  49:33

We look forward to talking to you.

Joe Mannello  49:34

guys. We'll all do a lot of great things together.

Rob Ryan  49:41

Yes, please stay with us, and we'll close this out. Thank you for watching, everybody. Have a great day. Be sure to subscribe down to the bottom below at our YouTube site and on Facebook. Have a great day.